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Where To Begin? A Beginner’s Guide To Embracing Eco-Fashion


In a perfect world, all fashion items will be considered “eco-fashion” but unfortunately, there’s still a long way to go before eco-fashion becomes mainstream and replaces fast-fashion.


Thankfully, due the social media and other platforms, there is greater awareness about how fast-fashion in impacting the environment and people are beginning to question how their newest t-shirt or pair of jeans may have affected the environment.


Buying a brand new pair of jeans doesn’t seem so great when you know that it took approximately 7,000 liters of water to make it…


Don’t want your fashion decisions to have devastating effects on the environment? Try embracing eco-fashion! Here’s where to begin:


1. Repurpose your old clothes

Don’t throw your clothes out just yet instead. Browse through the internet to find creative ways to repurpose it. Remember, by increasing the life-cycle of clothes by just 9 months, you’re reducing their environmental footprint by 20%.


2. Shop less

Fast-fashion has spoilt us. Do you really need to shop every time the season changes? Probably not! Fast-fashion churns out new clothes every few months which tempts us to purchase clothing even when we don’t need it.


Don’t let yourself be tempted and avoid stepping into a fashion store until you actually need something.


3. Shop at thrift-stores

If you’re worried about the environmental impact of buying new clothes, then shop for donated used-clothes instead. Thrift stores are filled with hidden gems; you’ll save money and the environment.


4. Buy the right fabrics

Fabrics like cotton are chemical intensive and use up large quantities of water in the manufacturing process.



Environmentally-conscious brands are now making use of organic cotton which uses fewer chemicals and water.


5. Opt for fair-trade and craft cluster products

By picking clothing that isn’t mass-produced, you’re automatically reducing your environmental footprint. Look for charities that sell fair-trade products and buy clothing from them instead of the goods sold by big fast-fashion outlets.


6. Buy designer-wear

Designer-wear is undoubtedly more expensive than fast-fashion clothing items, but it is also greater in quality. Furthermore, it’s not trend-based. It will last longer and will help save money in the long-run.


7. Buy from eco-fashion brands

There aren’t many out there as of yet but there are several that have been making headlines for successfully using eco-friendly fabrics to make stylish clothing items.


As a beginner, you may find it difficult to completely switch to eco-fashion brands, so it helps to change your shopping habits in the process.


Whitehouse & Shapiro are industry leaders in the second-hand clothing industry. We buy credential clothing and thrift-store excess from the US and sell it to our partners in foreign markets. Every year, we prevent 2.5 million tons of textile-waste from clogging landfills.

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