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Some of the Best Campaigns and Advertisements Focusing on Fabric Recycling


One question has been taking the fashion industry by storm: can fashion manufacturers come up with ways to reduce textile waste?


The important question, however, should be based on how they can reduce textile waste, not if they can.


As individuals, we all have a responsibility towards the planet we live in. Earth is our home, and it’s our moral duty to protect it at all costs.


Did you know that in the U.S. alone 13 million tons of clothing is wasted every year? Thanks to the way fashion brands market their products, we often feel the need to compete with one another, and to dress the best we can. And while making a lasting positive impression is a must, it should never be at a cost.


Research conducted by the World Wildlife Fund shows that it takes 2,700 liters of water to produce one t-shirt. Imagine how much gallons of water it takes to create hundreds and thousands of t-shirts!


But fortunately, not all is lost. With consumers becoming increasingly aware of the importance of recycling clothes and other necessities, some fashion brands have taken it upon themselves to campaign against the unethical practices of the fashion industry.


The Campaigns that Made all the Difference

A few brands have come forward to highlight the issue and create awareness. By breaking down the walls that limit fashion sustainability, they have been successful in highlighting the problem, and educating consumers:


¨ Fashion Revolution Singapore

In this beautiful campaign, Fashion Revolution Singapore makes consumers think about what fashion revolution really means. The campaign was created to create awareness about the unethical practices of the world of fashion by making consumers stop for a second and think about whether it’s worth throwing clothes into the landfill.


¨ Enough is Enough

Another beautiful campaign by Fashion Revolution, highlighting the importance of protecting the environment, and reducing textile waste.


This time, the campaign focuses on educating consumers about the issues created by the fashion industry, and how it has been affecting the environment. It ends with the message, “Enough is enough!” speaking on behalf of the voiceless, who have been affected by the environmental changes of global warming.


¨ Open Your Eyes

This campaign focuses on the importance of consumer choices. It shows the glitz and glamour associated with the fashion industry. From magazines to runways, the beautiful side of the industry is highlighted.


Afterwards, the dark side of the fashion industry is shown, highlighting poverty, misery, and the conditions that people have to live in. It focuses on how fabric waste is affecting the lives of millions of people around the world.


It focuses on educating viewers about the amount of water used to create clothes, and how the fashion industry is depleting the world’s natural resources.


It then shifts its focus to sustainable fashion, and how it can help improve the lives of those in need and make a significant difference in reducing textile waste.


At Whitehouse & Schapiro, we focus on creating awareness by distributing secondhand clothes to charities and institutions. From old clothes to shoes, we provide domestic and international businesses with credential clothing, as well as secondhand items.


Feel free to contact us to learn more about our services.

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